As a part of Spirit of Memphis, the Memphis Music Foundation will celebrate the Memphis Music Resource Center (MMRC), the nation’s only free education facility and workspace for musicians. The festivities will center around a special Memphis stop of “Smart Touring with Martin Atkins” on April 8th at 7:00pm at the memphis Music Resource Center, 431 South Main Ste 201. The free seminar is a continuation on the MMRC’s education events to help musicians make and increase income in the music industry.

A distillation of Atkins’ thirty plus years in the music business and his book, Tour:Smart and Break the Band, the corresponding presentation will contain not only valuable insight into his methods, but an unusually candid discussion of mistakes and failures. Atkins will cover routing strategies, strategies to sustain a career, sponsorships, geography, guerilla marketing and entrepreneurial activity in the music industry.

Who is this Martin Atkins?

Atkins was a member of Public Image Ltd and Killing Joke. He founded industrial super groups Pigface, The Damage Manual, and Murder Inc., and has played drums for Nine Inch Nails and Ministry. He is the owner of Invisible Records and Mattress Factory Recording Studios (est. 1988) in Chicago. . Martin Atkins wrote Tour:Smart in 2007 and has since spoken around the  world taking his message to musicians through music conferences and educational institutions. Atkins is also a Suicide Girls columnist, a part time lecturer at Madison Media Institute, and the founder of the revolutionary school R3. Atkins is a producer, drummer, documentary filmmaker, DJ, and father of four.

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